Advertising device.



E. L. LAGQMME. ADVERTISING DEVICE.

APPLIOATION FILED MAY 11, 1908.

THE Nantais PErlRs co,. wAsHlNcToN ol c nr il: s'rirr AnvEE'rrsINe DEv'rcE.

Specification of Letters Patent.

Patented April 20, 1909.

Application led May 11, 1908. Serial No. 432,056.

The invention consists essentially of a rev- I oluble wheel which may be rotated by an observer, the periphery of the wheel having the display cards or other matter thereon. The periphery is provided with a shutter or flap over each of the display cards Vand these shutters are so arranged that they disclose a card beneath at a certain position in the rotation of the wheel. lfthis portion of the wheel is observed as it revolves the cards are seen in succession, beingarranged so as to be read in that manner.

l accomplish the above by means of the device described herein and illustrated in the accompanying drawings, in which Figure 1,-is a side elevation of the improved device. Fig. 2,-is a front elevation of the same.

In the drawings 5 Vdesignates side frames supporting a central shaft or axle 6 uponv which wheel 7 is mounted. This wheel is preferably constructed lightly'in some such manner as illustrated in the drawings, there being no stress upon it except that of selfsupport. On the edges of its periphery the wheel is provided with a plurality of knobs or handles 8 so that it maybe rotated by the observer as fast as he wishes. Upon the periphery of the wheel are placed a number of display cards 9 one of which is shown in full lines in Fig. 2. mounted upon the wheel inv any preferred manner by securing with an adhesive or by fastening with clips or by painting directly thereon. The number of these cards on the periphery ofthe wheel depends on the size of the wheel and the desired size of the card or the printing thereon. Over each of cards 9 a These display cards may be small shutter 10 as adapted to normally rest obscuring the card from view. These shutters are pivoted on one of their edges at 11 to lugs or other projections upon the periphery of the wheel.

When the wheel is in o eration it rotates in the direction indicated y the arrows, the shutters on the lower side hang vertically from their pivoted points and thus on the upper side resting against the face of the wheel. center of the wheel on its downwardly traveling face it will be seen that the shutters must turn over in order to be in a position of equilibrium. At this point there is always a display card which is uncovered by a shutter as shown in Fig. 1. As the wheel rotates the shutter directly above Vfalls over and obscures this card and also at the same time displays the one directly above it. During the period of this operation the wheel has rotated so that the second card is in the position occupied by the first one. This succession of the cards takes place as long as the wheel is rotated. As indicated in Fig. 2 the words or designations printed upon the cards are designed to follow each other in the direction opposite to that indicated by the arrows so that the words appearing successively at the exposed portion combine to form a coherent expression.

y From the foregoing description it will be seen that this invention presents a novel movement which attracts attentionv to whatever may be displayed therein. When the wheel is rotated at a moderate rate of speed the flap of the shutters produces a humming noise which also attracts observers. As the wheel slows down the displays thereon may be read easily and the wheel may then be kept in slow rotation by means of handles 8.

t Having described my invention, what l claim as new and desire to secure by Letters Patent is y 1. An advertising device, comprising a rotating wheel having a continuous periphery7 cards attached to said periphery and a plurality of shutters pivoted on said wheel, the

At the point at about the horizontal pivotal aXis of said shutters being approXitating Wheel adapted to Carry display cards upon its periphery, and a plurality of shutters pivoted on the periphery of said Wheel, said shutters adapted to normally @over the display cards.

3. An advertising device, comprising :L ro- I tating Wheel, display cards upon its periplrery, a plurality of shutters pivoted on sai( Wheel, said shutters being adapted to cover 

